- New!-
Rom Gayoso, PhD.
THE BOOKS
In this section you will fidn my work published on a private label. My dissertation is still available via any university library, but the articles are copy righted by the respective publications, so I cannot make them available here.
How To Win In Every Scenario
Using Scenario Planning to create win-win solutions in Ukraine and in other complex situations
ISBN - 978-1-49905-748-5
Soft cover
This book is about a business research technique called “Scenario Planning”. Scenarios were originally created in the 1960’s for defense purposes; later on they were adopted by private enterprise with exceptional results. Nowadays they are also used for public policy. In this book you will learn the theory behind Scenario Planning, walk through three public policy examples and learn the process steps to build your own scenarios. This book will show you how to use both qualitative and quantitative inputs combined into a method designed to help you envision the future and win in every scenario. Go forth and win!
How To Win In Every Scenario
Using Scenario Planning to create win-win solutions in Ukraine and in other complex situations
ISBN-978-1-49905-747-8
Hard cover
This book is about a business research technique called “Scenario Planning”. Scenarios were originally created in the 1960’s for defense purposes; later on they were adopted by private enterprise with exceptional results. Nowadays they are also used for public policy. In this book you will learn the theory behind Scenario Planning, walk through three public policy examples and learn the process steps to build your own scenarios. This book will show you how to use both qualitative and quantitative inputs combined into a method designed to help you envision the future and win in every scenario. Go forth and win!
Como Ganhar em Qualquer Cenário
Usando Teoria de Cenários para criar soluções no conflito da Ucrânia e em outras situações difíceis.
Editora: SCHOBA
ISBN: 8580133556
ISBN13: 9788580133554
Edição: 1ª Edição - 2014
Número de Páginas: 300
Acabamento: BROCHURA
Como ganhar em qualquer cenário tem o objetivo de ajudar os profissionais que trabalham na área de Inteligência a pensar problemas complexos sob a ótica da teoria dos cenários. Para explicar a eficiência dessa teoria, o autor desmistificar três grandes polêmicas de diferentes segmentos: células-troncos, energia renovável e a guerra na Ucrânia.